Zephyr here,

I’m deep in a client call when my phone buzzes—“Post the product teaser to Instagram.”
I swipe it away. Call keeps rolling. Forty minutes later the reminder pops up again and I’m still buried in back-and-forth. By the time I finally hit “share,” the post is late, the reach tanks, and my focus is toast.

Sound familiar? We’re all juggling a dozen plates. Social shouldn’t be the one that crashes. That’s why I built an automation that handles the posting while you handle the work that matters.

📸 Airtable → Instagram Auto-Poster

The big picture

• Plan a week (or month) of posts in one Airtable view.

• Make.com checks the table every dawn, grabs anything tagged today, and launches it on Instagram for Business.

• Your status flips to Posted so the team always knows what’s live.

Under the hood

1. Airtable Watch Records – pulls rows where Publish Date = today.

2. Flow Control Iterator – loops through each record; ten posts? No problem.

3. Instagram for Business – publishes images, carousels, or reels, plus alt-text and first-comment hashtags.

4. Airtable Update Record – marks it Posted and stores the Instagram link for easy analytics.

Why it matters

• Consistency that feeds the algorithm. Daily posts without daily effort.

• Stronger voice. Batch-write captions when you’re sharp, not at 6 a.m.

• ~4 hours saved each week. That’s time for client calls—or actual beach time.

• Zero mistakes. No duplicate uploads, no late-night edits.

Quick win: a small swimwear brand turned this on, added UTM tags, and saw an 18 % bump in trackable sales—without opening the IG app once.

Want Bigger Wins?

This automation is just a taste. If you’re serious about saving 10+ hours a week or automating entire parts of your business, the Automation package at Zephyr HQ is where the real power lives.

You’ll unlock 5,000+ Make.com templates, advanced flows like EmailFlow, TweetFlow, ChatFlow—and step-by-step guides to build your own systems fast. No fluff. No guesswork. Just plug, play, and scale.