In partnership with

Tailored HR Software Recommendations for Your Organization

Choosing HR software can be overwhelming—with over 1,000+ tools on the market, it’s easy to spend days and still feel unsure.

That’s why thousands of HR teams rely on SSR’s HR software advisors. Instead of spending hundreds of hours on research and demos, you’ll get free 1:1 help from an HR software expert who understands your requirements and provides 2–3 tailored recommendations based on your unique needs.

Whether you're looking for an HRIS, ATS, or Payroll solution, we help you cut through the noise and make confident decisions—fast.

Why HR teams trust SSR HR Advisors:

✅ 100% free for HR teams
✅ Get 2-3 Tailored solutions from 1,000+ options
✅ 1:1 expert guidance from HR advisors
✅ Trusted by 15,000+ companies

From MIT to the Indianapolis Colts, smart HR teams trust SSR to find the right software—without the stress.

Get Your Free HR Software Matches

Good morning, innovators!

Today’s roundup shows AI reshaping everything from shopping carts to soap suds. Adobe says Prime Day will be driven by record-breaking bot traffic, while Unilever’s cookie-scented Dove line proves algorithms can make toiletries trend. Education gets its own AI moon-shot as OpenAI teams with America’s teachers, French unicorn Mistral eyes a fresh billion, an indie-rock “band” turns out to be 100 % synthetic, and Moonvalley opens an ethical video model for filmmakers. Let’s dive in.

1. Prime Day goes hyper-smart: Adobe predicts a 3,200 % jump in AI-generated shopper traffic

Adobe’s retail analytics team forecasts that visits to U.S. e-commerce sites originating from generative-AI chat services and browsers will leap 3,200 % year-over-year during Amazon’s four-day Prime Day event (July 8-11). The same outlook pegs online spend at $23.8 billion (up 28.4 % YoY), with mobile devices driving 52.5 % of sales. Ninety-two percent of surveyed consumers say gen-AI tools make shopping easier, and BNPL’s share edges up to 8 % of spend.

2. How Unilever’s AI play made cookie-scented Dove go viral

Unilever has built an AI-fueled influencer engine that can scale content creation 20×. Using Nvidia Omniverse digital twins and its in-house Gen AI Content Studios, the company pumped out visuals for a limited-edition Dove body-wash collaboration with Crumbl Cookies. The campaign delivered 3.5 billion social impressions, and 52 % of purchasers were first-time Dove buyers—momentum Unilever now plans to replicate across Vaseline, TRESemmé and more.

3. OpenAI & AFT launch a $23 M National Academy to train 400 k educators

OpenAI, Microsoft, Anthropic and the American Federation of Teachers unveiled the National Academy for AI Instruction, a five-year project to equip 400,000 K-12 teachers (about one in ten nationwide) with AI literacy, ethics and classroom best practices. OpenAI is contributing $10 million in cash and resources; a flagship campus opens this fall in New York City, with nationwide online courses to follow. A recent Gallup survey cited by the partners found 6 in 10 teachers already use AI tools, saving nearly six hours a week.

4. Mistral seeks another $1 B to scale Europe’s open-weight LLMs

Paris-based Mistral AI is in talks to raise up to $1 billion in equity from Abu Dhabi’s sovereign MGX fund and hundreds of millions in debt from Bpifrance. The deal would follow last year’s $1.19 billion Series B (post-money valuation: $6.51 billion) and bankroll Europe’s largest AI data-center campus—built with MGX and Nvidia—as France pushes for AI sovereignty.

5. Spotify’s latest indie darling? A fully synthetic rock band

The ‘60s-tinged outfit Velvet Sundown racked up over 1 million monthly listeners and topped Spotify’s Viral 50 with the track “Dust on the Wind” before admitting on July 5 that both the music and the band’s members are AI-generated. Fans are split: some praise the nostalgic vibe, while industry voices warn of “soulless” content crowding out human artists. The flap highlights streaming platforms’ lack of mandatory AI-content labeling.

6. Moonvalley opens “ethical” video model Marey to the public

Los Angeles startup Moonvalley released Marey, a 3D-aware text-to-video model trained entirely on openly-licensed data. A hybrid workflow lets filmmakers upload footage and tweak camera moves, physics and lighting; early users report 20-40 % production-cost savings. Pricing starts at $14.99 for 100 credits (five-second clips). The launch pits Marey against Runway Gen-3, Luma Dream Machine and Pika, with Moonvalley betting that copyright-safe training data will be the decisive feature.

What If Work Didn’t Feel Like Work?

Most people push through tasks with grit and coffee. But the real edge today? Getting more done with less effort. That’s what AI gives you, and that’s what Zephyr HQ is built for.

Inside, you’ll find prompts that supercharge planning, automations that run your workflow, and tools that help you launch, write, build, and grow, faster and easier than ever.

This isn’t about working harder. It’s about working smarter, and finally getting ahead without burning out.

Visit Zephyr HQ

Stay tuned for more updates, and have a fantastic day!

Cheers,
Zephyr